Kingdom: Plantae
(unranked): Angiosperms
(unranked): Eudicots
(unranked): Asterids
Order: Asterales
Family: Asteraceae
Subfamily: Asteroideae
Tribe: Gnaphalieae
Genus: Helichrysum
Sp[ecies: H argyrophyllum
Binominal name: Helichrysum argyrophyllum
Common names: Mo's Gold, Golden guinea everlasting,

Helichrysum argyrophyllum native to the dry places and bare, open, hard ground of the Eastern Cape of South Africa. Sold in nurseries in New Zealand.
It is a hardy, evergreen, mat-forming ground cover or dwarf shrub. It has small, grey leaves that are covered in silvery, white hairs. The papery, daisy-like flowers have canary yellow rays that surround a darker yellow centre. Flowering occurs December to May. The flowers are often cut and dried. 

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Thanks to Wikipedia for text and information: https://creativecommons.org/licenses/by-sa/3.0