Kingdom: Plantae
(Unranked): Angiosperms
(Unranked): Eudicots
(Unranked): Asterids
Order: Asterales
Family: Asteraceae
Genus: Anaphalioides
Species: A. bellidioides
Binomial name: Anaphalioides bellidioides
Synonyms: Helichrysum bellidioides, Xeranthemum bellidioides Helichrysum prostratum, Helichrysum bellidioides var. bellidioides, Helichrysum bellidioides var. erectum, Helichrysum bellidioides var. prostratum, Helichrysum bellidioides var. gracile,
Common name: Hells Bells, New Zealand Everlasting Daisy, New Zealand's Everlasting flower. 

Anaphalioides bellidioides (was Helichrysum bellidioides) is a New Zealand native soft herbaceous densely mat-forming evergreen perennial growing to 60cm across and 15cm high. 
Its stems are slender, cottony-hairy when young, becoming smooth and reddish. 
The leaves are 5-10mm long, obovate to narrowly, round-tipped and mucronate (leaf apex tipped with a short abrupt point on the end of the midvein). The underside of the leaves is covered in a white felt.
The daisy-like everlasting flower heads (1.5-3cm across) appear late spring to summer. They are solitary papery white strawflowers on leafy erect stems 7-10cm high. They grow in sunny moist, gravelly soil. It is endemic to the North, South and Stewart Islands and is widespread in mountain regions from East Cape to Mt Taranaki southwards.

Photographed  Otira Wilton Reserve, Wellington early November
New Zealand Everlastingflower Anaphalioides bellidioides .jpg

Anaphalioides bellidioides Hells Bells -001.JPG 

Anaphalioides bellidioides Hells Bells -004.JPG

Anaphalioides bellidioides Hells Bells -002.JPG

The leaves.
Anaphalioides bellidioides Everlasting Daisy-002.JPG

The flowers late February.
Anaphalioides bellidioides Everlasting Daisy-003.JPG

Anaphalioides bellidioides Everlasting Daisy.JPG

Thanks to Wikipedia for text and information: