Kingdom: Plantae
(Unranked): Angiosperms
(Unranked): Eudicots
(Unranked): Asterids
Order: Asterales
Family: Asteraceae
Genus: Anaphalioides
Species: A. alpina
Binominal: name: Anaphalioides alpina
Synonym: Helichrysum alpinum
Common name: None 

Anaphalioides alpina is a none threatened native alpine plant. It is endemic to the Raukumara Range southwards and is common on Mt Egmont/Taranaki. It grows at an atitude of 700-1470m. 
It is distinguished from Anaphalioides bellidioides by its flowering heads which are >2.5cc across
The flowers have white petals and yellow/green to light brown centres depending on age.

Photographed on East Mt.Egmont/Taranaki mid-December
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Older blooms with centre darkening.
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Thanks to Wikipedia for text and information: